Last updated on 14.12.2023
Whether you are setting up a new website to promote your business or brand, or just beginning the process of starting your blog, you need to give considerable thought and research to finding the right domain.
Properly research domain name options
I think the key to finding a perfect domain name is proper research and contemplation. Consider the goals of your website and the primary message that you want it to convey. It’s also good to consider the target audience of your website. This can help you come up with phrases or terms related to this website’s purpose (you can use domain generators to help you get ideas for potential names).
Make it’s easy
When selecting the right domain name for your website, it’s important to make sure that it’s easy to pronounce and spell so that people can easily remember it and access it. You want your website URL to be as distinct and unique as possible. It also helps to have a name that clearly communicates your website’s purpose or mission statement. If you can come up with something catchy or memorable, even better.
Choose a compatible extension
At this point, you also need to start thinking about which extension to choose for your domain. Some of the more popular choices include commerce sites (.store, .online, etc.), information sites (.info, .org, .net etc.) or even country-specific sites (.uk, .au, .de, etc.). You may also want to consider using keyword-rich domain extensions like .cafe, .host or .guru.
Check its availability
Once you’ve come up with a few potential domain names, you’ll want to make sure they are available. This is a critical step since you don’t want to end up investing time and money in developing a website around an unavailable domain. Use a tool to check if your desired domain is available.
Choose the right domain registrar
Once you’ve chosen a one that’s available, the next step is to register it. There is a wide range of domain registrars out there like GoDaddy, Namecheap, and NameSilo.
What can be the result of it?
From my experience as an SEO expert, I have to work with many people struggling to choose the right domain for their website.
Clients who have chosen the right domain have been very successful. Those who have chosen the wrong domain at first have failed in the eyes of Google as a result, and they had to change it later.
Choosing the best domain for your site is an essential step in the process of setting it up. Allocating the time and effort to do proper research, ensuring the domain is easy to pronounce and spell, selecting a compatible extension, and checking its availability are all important in making sure you get a good name for your website. Finally, it’s essential to choose a reliable and trusted domain registrar as well. With all these tips in mind, you’re sure to come up with the best choice.
What criteria should be considered when selecting a domain?
- Keep it short and memorable: Try to keep the domain name short, preferably snappy and memorable, as long and complicated names can be easily confused or forgotten.
- Use the right domain extension: It’s important to choose the appropriate extension for the target audience.
- Use the right keywords: Incorporating relevant keywords into the name can help to improve search engine rankings.
- Avoid trademarks: Do not use trademarks in the domain, as it is illegal and can lead to legal problems.
- Be creative: Be creative when selecting it to stand out from the competition.
- Avoid using hyphens and numbers: Hyphens and numbers can be easily forgotten and are usually hard to remember so they should be avoided.
Recommended domain name length
The recommended length is generally between 10-15 characters. A short name is easier for people to remember, and it is also more likely to be searched by people who are looking for specific information, it can help your site rank higher in search results.